The Australian ICT marketplace is relatively small, so companies need to expand internationally in order to pursue stronger growth opportunities.
Globalisation has also lead to increased competition in the Australian marketplace. As a result, companies need to become more competitive in order to successfully compete for contracts and one way to do this is to go offshore.
With increased globalisation there is also more interest from international firms proactively pursuing relationships with Australian firms. This has led to increased demand-driven sourcing from international markets.
ICT a priority export market
Because of the export growth potential of the Australian ICT industry, Austrade has prioritised ICT as a key industry focus over the past decade.
As exporters, Australian ICT companies have a competitive edge because they:
- Are skilled in developing solutions for a geographically-dispersed country
- Have an international reputation for the development of world-class ICT products, services and technologies
- Are focused on ICT research and development
For further information please visit the ICT website.
What are the key opportunities?
Wireless communications, intelligent transport systems, and electronic games products, services and technologies are in high demand in international markets.
Key export opportunity areas include:
- Business solutions
- Intelligent transport systems
- Electronic games
- Banking and finance IT
- Technology solutions for government
- Business solutions
- Digital content
- Telecommunications and wireless
- IT services
Where are the key opportunities?
ICT is a broad industry area so to a degree the priority markets depend on the ICT sub-sector the company is operating in, but broadly speaking the top five priority markets are:
Please see the list of industry country profiles for the ICT industry at the end of this overview.
How can Austrade an BSI help you?
Austrades international network of around 65 ICT specialists in over 30 cities in key ICT markets worldwide provide assistance to Australian ICT companies seeking to sell their products, technologies and services offshore. The network supports Australian ICT exports by:
- Identifying and supporting new Australian ICT export companies
- Providing export advisory services
- Identifying new opportunities through its overseas offices
- Delivering export-focused programs
- Coordinating Export Market Development Grants (EMDG)
In 2005-06, Austrade assisted 477 ICT companies in achieving export sales totalling A$1.74 billion, a 19.6 per cent increase over the previous year. Three hundred and seventy-five ICT companies received a total of A$21 million in financial assistance through the EMDG scheme.
For further information please contact Austrade on 13 28 78 or email us at Export-ICT@austrade.gov.au
General industry contacts
The Australian Electrical and Electronic Manufacturers’ Association
Australian Information Industry Association – www.aiia.com.au
Australian Interactive Media Industry Association – www.aimia.com.au
Commonwealth Scientific and Industrial Research Organisation – www.csiro.au
Electronics Industry Association
National ICT Australia – www.nicta.com.au
BSI - www.bsi.com.au