The ADI Difference

Virtual
We operate as a "virtual incubator". Which means we channel our resources into providing skilled people, business contacts, knowledge and capital to our startups, rather than office facilities. We interact with our startups at our office, at the offices of our partners, or their business premises wherever they are.

National
While our head office is in Melbourne, we operate as a national incubator.

Networked
Building businesses is about building relationships with the right people. Which is why we work hard on building and maintaining strong personal relationships within our local and international network of partners. We get you access to the right people so you can turn them into distribution partners, customers and trusted suppliers.

Pragmatic
We take a pragmatic, solutions-oriented approach to helping grow your business. In everything we do, from our rapid online application form, through to the phone calls we’ll make to connect you to our network of potential clients and partners, we aim to cut through red tape and roadblocks. We believe it's critical that you don’t get slowed down by someone else’s process.

Experienced
The ADI team understand the challenge and pressure of being a startup. We draw on our experience to help guide you through the endless maze of opportunities and problems that confront you every day.

Seed funding
For companies selected into our Investment Program we provide seed funding. Our preference is to co-invest with angels and venture capitalists in order to increase the funding pool and leverage their expertise and networks.

Innovation of all kinds
We don’t focus exclusively on any technology sector, preferring to evaluate opportunities by the calibre of a company's management, technology, size of the market opportunity and our ability to add value.