The recent 2015 Nielsen Global Sustainability Report found that 43% of consumers say that a company’s commitment to social value “very heavily” or “heavily” influenced their purchase decisions. And according to a Cone Communications/Ebiquity survey from the same year, 90% of global consumers would switch brands to one that is associated with a good cause, provided price and quality are equal. Worth a read – and a chat if you’d like to learn more about our currency of change. www.imagineif.net.au
Do you have a cause that you are aligned with?