5 Ways to Build Trust in the Digital Age

Respondents  were presented with a list of advertising media and asked to rate their level of trust as either “Trust Completely/Somewhat” or “Don’t Trust Much/At All.” Let’s take a look at the top five most trustworthy forms of advertising and promotion:

1. Recommendations from people I know (92 percent of respondents said they trust these endorsements).
2. Consumer opinions posted online (70 percent)
3. Editorial content such as newspaper articles (58 percent)
4. Branded Web sites (50 percent)
5. E-mails I signed up for (47 percent)

Posted on June 17, 2013