The Eight Secrets of Referral Success
Looking for ways to grow your business?
Here are eight action points to help you develop valuable relationships and cultivate a network of endless referrals.
Secret #1 only refer businesses that you know like and trust
Secret#2 When it comes to commissions, be transparent. Disclose commissions
Secret #3. Find Opportunities to Reciprocate Referrals
Referral reciprocity helps build lasting, trusting relationships, shows appreciation, and strengthens business bonds. This reciprocity feeds on thoughtfulness. Continued business success results.
Secret #4. Always Speak with Respect
Be professional and positive at all times. Know that you put the referring agent in a good light if the match is successful. Also, if you speak ill of others, it will get back to them. Show respect for everyone involved: both those who connect the parties and those who have something to give.
Secret #5. Keep Track of Where a Referral Came From
If you were referred to for your specialty, stick to what you specialize in. Send your referral back to the referring agent if additional work needs to be done. This builds trust and sets the stage for future referrals. Keep track of who referred you so you can officially thank them.
Secret #6. Send “Thank You” Notes to All Referral Sources
Say “thank you” to all referring agents, whether you take on the work or not. If you do the work, show your gratitude by sending each of them a formal “thank you” note when you complete it.
Secret #7. After the Connection, Follow Up
Follow up via phone or email to your referring sources. This will strengthen your relationship, improve how you do business together, and keep your name “top of mind” when the next opportunity comes along.
Secret #8 use A#referron to achieve the above!
Follow this basic format for all your referrals and feel confident that your referral etiquette is on track for business success.
Posted on June 17, 2013