10 compelling reasons why your business needs video

‘online video advertising to grow at a rate of 44% reaching $559 million by 2017. ‘ PWC study

1. Users are 64% more likely to make a purchase or enquiry if a website has video. (comScore)

2. Using video in email marketing campaigns increased revenue by 40%. (Relevancy Group)

3. Video in email marketing campaigns increased click-through-rates by 96%. (Implix)

4. Emails with explainer videos increased click-through-rates by 200% to 300%. (Forrester Research)

5. 80% of internet users recall watching a video ad on a website they visited in the last 30 days. (Online Publishers Association)

6. The chance of a page one listing on Google increases by 53 times with a video. (Forrester Research)

7. 75% of executives watch at least one business-related video per week. (Forbes

8. 59% of executives said they preferred watching a video over reading text-based information. (Forbes)

9. 90% of shoppers found video helpful during buying decisions online. (comScore)

10. A minute of video is worth 1.8 million words. (Forrester Research)

Posted on August 18, 2013