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A research study on how Sales and Marketing impact sales , profit and employee satisfaction

At a time when productivity is a central theme to any business here is a timely reminder that, rather than cutting cost and reducing head count, there are alternative and much more productive methods to growing the top and the bottom lines.

But to what degree does a healthy, collaborative, relationship between the Sales and Marketing functions impact an organisations sales revenue, profit margins and employee satisfaction ?
Peter Strohkorb Consulting (www.ps-consulting.com.au) is conducting fresh market research into the subject in order to develop a Sales & Marketing Collaboration benchmarking tool for B2B sales organisations.
If you are in the Sales or Marketing space and would like an early copy of the findings then just answer this short survey at

We will be happy to share the findings with you, and offer you to be among the first to benchmark your organisations sales and marketing collaboration maturity. However, if you prefer you can also remain anonymous.
We thank you for your contribution and look forward to sharing the results with you soon.

Posted on October 2, 2013

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