By achieving one, a few or even all of these will result in better efficiency by automating tasks that would have taken days and weeks into just hours and even minutes.
Marketers, Professionals and Sales Teams can utilise their time more efficiently therefore spending time on understanding ROI from a single source of truth.
Marketers are then able to move from a cost centre, to a revenue generating business function which is easily recognised and quantifiable by:
- Increasing the amount of leads sent to sales teams
- Reducing lead conversion times
- Increase in revenue attributed to marketing
- Quantify and deduce the actual contribution of marketing to business revenue
- Improving time efficiency of executing and analysis of marketing initiatives
By addressing marketing’s KPI’s and innovating a new path of recognisable revenue for a company, the marketer now has more responsibility but has become an essential and important business function with a proven track record. By being able to accomplish these key aspects, the company can keep their brand top of mind with their customers. Not every prospect is ready to buy now, but it’s important to keep on top of where the buyer is in their buying stage. Thus, capturing this data is extremely important because every buyer/customer profile will react to certain campaigns differently and expect it to be personally tailored. Data is a whole topic in itself so I will be releasing #3 in my series next week to go through the importance of Data Management.
Let me know what you think about Cross-Channel marketing and how it has effected your role/company.