Salesforce has acquired marketing data software company Krux for $700 million ( the Wall Street Journal, paying $340 million in cash for the company.

Founded in 2010  Krux is a marketing software company specialising  in data analysis and intelligence. Marketers use Krux’s software to better target customers. 

Krux  co-founded by Tom Chavez  and Vivek S. Vaidya,  raised only $50 million in its time as a startup: investors included Accel, Sapphire Ventures and IDG. It currently works with some 200 customers, and has been working closely with Salesforce.

Salesforce has spent nearly $4 billion on acquiring companies like Demandware, Quip, and BeyondCore over the past 12 months, as well as making a failed bid to buy LinkedIn for over $26 billion. 

Is twitter next ?

Salesforce CEO Marc Benioff hinted that he is on a roll and the acquisitions will keep on coming!