Live events are big business
A report from Eventbrite projects 80% of millennials will attend a live ticketed event this year, leveraging an estimated $1.3 trillion in spending power and point to a surge of millennial entertainment spending in 2016, primarily through non-traditional channels.
The Eventbrite report centers on the larger Economy Of Experience.
Millennials value experiences over “stuff,” are more afflicted by FOMO, and thus more inclined to spend money on live events, concerts, plays, festivals, races, and parties.
Also, a majority (78%) plan not only to spend more on events in 2016, but to do so instead of on material goods.
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