It is said that Richard Branson has built the most successful brand  in the world. The key to building a brand, says Richard, is to build strong relationships and a positive reputation with your customers – one by one . Build know like and trust with them (klt)  – Make them advocates.

Richard Branson shares his 5 hacks to building a succesful brand below 

What – Create a useful product or service

Running a company involves long hours and hard decisions; if you don’t have a better reason than money to keep going, your business will more than likely fail.

If you do something you truly care about, you will be in a much better position to find customers – who also believe in your cause, idea, vision or dream – connect with them, respect them – get them to trust you and they will keep coming back. 

How are you going to do what you do – KISS 

What’s you USP (unique Selling Proposition ) or PoD (point of Difference)

Find the 5 things that your costumer do not  like about their existing providers or what their pain points are – and work out how you can provide the “pill” to solve that pain.

Do your research, find a gap or an area ripe for innovation in your industry and position your business in a way that sets it apart. 

Keep it simple (KISS)

Have your clear core values – and share that with your Prospects – if your prospects do not share those values – you do not want them as customers!

People  buy from people – people buy from people that they know like and trust – if you have similar values ….. and you are able to build a relationship with them in an authentic way – happy days 

BSI and BBG’s pulse –  we help you build your generational legacy  –and abide by the values of TREAT

• Team first
• Respect
• Energy and Passion
• Adventurous and risk – playing outside the box
• Trust 

At Virgin, Branson stands  for great customer service, good value and innovative alternatives to our competitors’ offerings. 

And they put action into their words –

So….. You’ve got to be authentic, live by your values and be a force for good – these are some traits that build trust.

Build your personal brand – SMILE

 “Use yourself, smile, act stupid and real” 

People  do business with people  People do business with people they know like and trust 

Build your brand – authentically – one person at a time”

Stand out from the crowd

What’s your way?  – share your soul

Embrace social media 

Find out where your customers are hanging out and own that space. 

Tools like LinkedIn , email marketing, Twitter , Insta and Facebook are amazing  ways to get your message out to a wide audience – and if you do this well – you can compete effectively with the gorillas .

It is a great way to engage with your prospects and customers and  start building relationships with them 

However, the rubber hits the road – when you take the prospect of the social media and bring them into your world. 

As you build your profile and your prospects can identify and relate with you – TRUST will grow and Prospects will start convert into customers .

Be sure to have a clear menu of products or services and a way for them to engage – so customers can easily convert into a sale – 

Research and Feedback from Social Media , Events and interactions with your prospects and customers is gold – 

Listen to your customers – your products , services and message will be more on point!! (Listen and silent have the same letters – Allen Pathmarajah) 

You will be able to use this research to hone your message and products and services to be more effective to give Customers what they want. 

If you give customers what they want , you will get what you want ! – Michael Sheargold , 10X

 Love what you do – have fun – enjoy 

If you genuinely love and believe in what you do, your ideal Prospects will be attracted to you – they will want to share your enthusiasm.

If you find your interest flagging, it’s time to make a change — move on, expand into new territories, anything that interests you. 

To find success, you need to be fully committed or your work will show it.