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Shift 2014

Referron and BSI are proud to be sponsoring SHIFT 2014, a Rotary initiative bringing the Who’s Who of  Australia’s best thinkers, creators, inspirers and doers – the inspirational men and women who are shaping the future of business.

The Conference will be followed by networking drinks and participants will be entertained by the enigmatic Peter Fitzsimons.

The day will be hosted by Melissa Doyle (of Channel 7 breakfast show Sunrise fame) and there will be 16 amazing speakers who will share their experiences, and give you awesome gems to build your business.



9.00am sharp

Conference Starts

Morning Tea

Buffet Lunch

Afternoon Tea

Conference Close

Networking Cocktail Event*

The Futurists, The Creators, The Inspirers and The Doers featuring sessions from 16 experts in their fields with your host Melissa Doyle. And stay on for the post-conference networking drinks to be entertained by the enigmatic Peter Fitzsimons.
Sydney Olympic Park, 
State Sports Centre, Olympic Boulevard, 
Homebush, Sydney NSW 2127

The day is divided into four segments:

* Limited number of complimentary tickets to Networking Cocktails while available

VENUE:Sydney Olympic Park, State Sports Centre, Olympic Boulevard, Homebush, Sydney NSW 2127

DATE:- Saturday March 1 2014, 7:30am – 7:30pm

Click Here to Register and enter the promo code “REFERRON” at the Payout counter to receive a 10% discount off the standard ticket price of $325 – all proceeds to go to ROTARY.

Download Referron before or during the event, and refer someone at the event to a person you know, like and trust, you will be eligible for a raffle prize of an “IPAD MINI”  click here to sign up on Referron for free – or got to the App Store and download “REFERRON” 


Melissa Doyle of Channel 7 breakfast show Sunrise fame is a respected media personality, journalist and presenter with Seven News Australia, hosts weekend breakfast radio and is an author and working mum.
She is a multiple silver Logie nominee as most popular television presenter, was voted one of the “most real celebrity mums” and regularly polls in the Top 50 of Reader’s Digests annual list of Most Trusted Australians. In 2007 she co-authored the Working Mothers Survival Guide and has a new book hitting the shelves in Aril 2014.  @melissadoyle  melissadoyle.com.au



Ross Greenwood has a vast knowledge of the financial market and current affairs and is one of Australia’s mostrespected commentators having covered finance and business matters in Australia and around the world for almost 30 years.
Well-known on both radio and TV, Ross is currently business and finance editor of Channel 9’s Today show and was also co-host of Nine’s former flagship current affairs program, SUNDAY. He can also be heard on 2GB Radio hosting his nightly Money Matters program and presenting Money News on Alan Jones Breakfast Show.
As a director of listed investment company WAM Capital, Ross has practical finance experience. For six years he was chairman of the investment committee of JUST Super Fund (now Media Super) earning him the 1997 Superannuation Trustee of the Year award from the Australian Institute of Superannuation Trustees.
Throughout his career Ross has headed up a number of financial publications including Shares (UK), Business Review WeeklyPersonal Investor,The Age’s Money Section and Australia’s Shares magazine. He currently writes for Money Magazine.
Before joining the Nine Network, he spent time in London where he appeared as a commentator on BBC TV, CNN, Sky News and Bloomberg, as well as co-hosting BBC Radio’s business program Wake Up To Money.  @Ross_Greenwood


Mark McCrindle is an award-winning market researcher, expert demographer, futurist and social commentator with international renown for tracking emerging issues, researching social trends and analysing customer segments. He helps businesses and leaders observe the changes, understand the shifts and respond to the trends in these fast-changing times – technologically, demographically, socially and economically.
He is regularly commissioned to deliver strategy and advice to the boards of some of Australia’s leading organisations and his research firm counts amongst its clients more than 100 of Australia’s largest companies and is the convenor of the acclaimed Future Forum and the Australian Communities Forum.
An influential thought leader, he is in high demand in the press, on radio and on television shows such as Sunrise, Today, ABC News 24, A Current Affair, and Today Tonight. He is also the best-selling author of three new books on emerging trends and social change: The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century and The Power of Good. @MarkMcCrindle


Avril Henry is an expert in communication skills and human relations. She migrated to Australia from South Africa in 1980 with two suitcases, $500 and a dream to live freely and make a difference. Her career has spanned senior roles in finance, IT, project management, change management and HR across the globe for some of the world’s leading corporations.
In 2003, she set up a consultancy practice to provide tools and strategic insights to assist people to understand each other and work more positively together.  Some of her clients include IBM, BHP, ATO, ACCC, Leightons, NSW Health, Astra Zeneca, Eli Lilly, Westpac, CBA, University of Western Sydney, CPA Australia, Optus, Telstra and various organisations and government departments across Asia. She wrote the 2006 ministerial review into recruitment and retention in the Defence Forces and with Ann Sherry introduced Australia’s first private-sector paid maternity leave at Westpac.
She appears regularly in the media and is the author and co-author of several books on leadership and the different generations at work. Her latest book Leadership Revelations II: How Australians Lead in Crises topped the AFR Boss Magazine’s 2012 Best Brain Food Books.  @avrilhenry


Gihan Perera is a futurist and an expert in helping business leaders understand how the Internet has changed their world. He has been using the Internet since 1987, long before many people knew it existed.

For the last 15 years, he has been a speaker, trainer, webinar presenter and mentor, helping thought leaders and business leaders with their e-marketing, e-learning and business strategies.

With clients throughout Australia, New Zealand, South Africa, the United Kingdom, Singapore and Canada he has authored Fast, Flat and Free: How the Internet Has Changed Your BusinessOut of Office: Using the Internet for Greater Freedom in Your Work Life and eight other books.
Forbes magazine rated him the #5 social media influencer in the world in his area of expertise.  @gihanperera



Gary Bertwistle is Australia’s pioneer in thinking differently and an expert on unlocking creativity and innovation around marketing, branding and business performance developed over 20 years working in the retail, music and radio industries.
As a thought leader he has helped more than 14,000 CEOs from companies of all sizes across different industries and categories to identify what they needed to change in order to think differently and maximise the ideas that already existed within the business for greater success.
He is the bestselling author of six books including The Keys to CreativityWho Stole My Mojo? and The Vibe on marketing and branding. He co-founded charity Tour de Cure to raise money for cancer research and 6 Strings 4 Cancer that brings bedside relief through music to people going through cancer treatment.  @GaryBertwistle


Christine Holgate is the CEO of Blackmores, Australia’s biggest brand of vitamins, herbal and mineral health supplements, responsible for dramatically increasing its sales and product range and boosting its presence in Asia. She also sits on the board of Ten Network along with the likes of Lachlan Murdoch and Gina Rinehart.
After a 17-year career in senior positions in Europe, Asia and the Americas she decided to move to Australia for a life change.  After more than a decade in roles from marketing to investor relations at Cable & Wireless and as head of marketing for Europe for investment bank JP Morgan (where she was the only woman on its executive team in the region) she’s no strange to the challenges of breaking the glass ceiling. Although warned about Australia’s blokey culture that would make it hard for a woman to make her mark, not long after she arrived she landed a senior marketing role with Telstra rising through the senior ranks in less than a decade before joining Blackmores.
A fantastic role model to senior management she leads by example and supports many community initiatives particularly mentoring programs for students through the Australian Business and Community Network and women in business through Chief Executive Women of Australia.


Kieran Flanagan is one of the few female leaders in the “Mad Men” world of advertising and the co-author of Shift, a book that explores the way perceptions, people and products are shifting and changing at an unprecedented rate.
She is a passionate advocate for the commercial power of creativity and a return to more human engagement, cultures and leadership. She shares her message with diverse audiences around the world from the UN in Singapore (as part of a group working to end human trafficking) to sales teams for Coca Cola on how our success is determined by understanding trends in technology, communications, society, culture, values, the marketplace and our economy.
At 20 when she was one of the youngest creative directors to lead an award-winning advertising agency and went on to direct the strategic and creative teams behind the most successful new product launch in Australian history and to Australia’s premier creative advertising school. She is currently cofounder and Chief Creative Officer at The Impossible Institute (a research, training and innovation think tank) and also lectures at The Miami Ad School.  @KieranFTII


Dan Gregory is a specialist in human behaviour exploring our motives, drives and belief systems, the things that make us buy and those that pulls our strings. His business acumen is matched by a rapier wit as witnessed on ABC TV’sThe Gruen Transfer where he is a regular guest.
As a thought leader in marketing and communications, Dan has worked with the biggest global brands and won awards around the world for creativity, effectiveness and ROI. He regularly advises Boards and the C-suite on how to lead with the power of a purposeful and compelling identity in a rapidly changing world and lectures post-graduate students at the University of Sydney and Macquarie University.
He is the co-founder and CEO of The Impossible Institute, an innovation and engagement organisation founded to make what’s not… possible, and the co-author of Shift with Kieran Flanagan.  @DanGregoryTII



Matt Church is a serial entrepreneur, one of the world’s foremost authorities on the topic of thought leadership and the best-selling author of five books including Thought Leaders and his latest Amplifiers.
The founder of Thought Leaders Global, an international education business that teaches thought leadership, he’s obsessed with helping entrepreneurs, business owners and senior management in large organisations to be commercially smart in a world that has fundamentally and dramatically changed. Crowded marketplaces, information overwhelmed clients and a massive loss of trust in the media all point to a new way to lead in business and life in order to rise above the blandness and create differentiation.
Well known for his informative, energetic, entertaining and highly inspirational sessions, his mission is to demonstrate and educate how thought leadership is the solution to the key business issues facing 21st century organisations. Thought leadership drives growth, develops leaders and talent, feeds innovation, increases engagement, instructs strategy and is one of the best B2B sales and marketing solutions around.  @mattchurch


Detective Superintendent Deborah Wallace APM, a 30-year veteran of the NSW Police Force but has been disrupting organised crime since the 90s. Known as the “smiling assassin” within crime circles, she is a force to be reckoned with despite her warm, bubbly personality. In the Australia Day 2011 Honours List she was awarded the Australian Police Medal and in 2010 received the prestigious Bev Lawson Memorial Award recognising outstanding women in law enforcement.
When Deborah joined in 1983, women police officers had to initial “F” for female at the end of their reports! Her profile first rose in 1986 when she dressed as murdered nurse Anita Cobby for a police re-enactment. In 2008, she became the first woman to lead the Middle Eastern Organised Crime Squad, handling NSW’s most serious criminal incidents most notably patrolling the streets of Cabramatta where she acquired her skills dealing with ethnic groups and developing social solutions to the drug problems plaguing the area. From 2005 she headed the South East Asian Crime Squad in the aftermath of the political assassination of John Newman MP and the murder of the leader of the infamous 5T Gang .  Read about Deborah in the press.


Glen Gerreyn is a former athlete, the founder of The Oxygen Factory and The Hopefull Organisation, the force behindThe Roar Effect, a movement to end youth suicide, and the author of three books – Get Your Hopes Up, Oxygen: 102 Doses of Inspiration and Men of Honour.
Glen believes we can create a truly motivated and engaged workforce and business growth by reigniting people’s hope – the most powerful driver of human achievement.  He spends his life sharing his message about empowerment and purpose and has spoken at TEDx events, appears regularly on TV and radio and blogs for MammaMia.com.au.
His ‘hope’ philosophy is based on personal experience having his dream of a sporting career and running in the 2000 Olympics dashed when he was diagnosed at 18 with an incurable disease. Using the last $2 from his disability pension, fundraising and sponsorship, he started to a neighbourhood centre and social events to keep young people entertained and out of trouble. With surplus funds from the project he started an emergency food relief program for needy local families and became the 1998 Queensland Young Australian of the Year for Community Service.  @glengerreyn


Peter Baines is an expert in helping businesses to build effective sustainable leadership programs.
A highly-awarded former member of the Australian Police Force with a background in law, forensic science and management, he has worked on national and international capacity-building projects around counter terrorism and leadership.
Peter was part of the leadership team that responded to the 2002 Bali bombings and the 2004 tsunami in South East Asia with both these events testing his leadership theories in exceptionally trying environments.
His experiences led him to found the charity Hands Across the Water to raise funds and awareness to support the children of Thailand left orphaned by the tsunami. He has raised over $7 million for seven major community projects from building tsunami shelters in Thailand to helping to reverse the effect of AIDS in kids with HIV without one cent of donor money going to administrative costs.  @peter_baines



Marcus Crow is an entrepreneur, member of Mensa and the founder of 10,000 Hours, a business that delivers daring ideas in a safe pair of hands, combining years of experience with fresh thinking to facilitate high-stakes conversations that inform and improve the work of individuals and teams.
Malcolm Gladwell’s book Outliers popularised the research that showed those at the top of their craft, trade, vocation or profession all possessed no less than 10,000 hours or about 10 years of deliberate practice. As a speaker Marcus shares ideas that are grounded in robust academic thinking and proven through his own 10,000 hours in the daily grind of commerce.
His corporate career has given him an understanding of the sales and marketing front end of business and the operational middle and back end of service delivery, compliance and control. He also knows what life is like for small business owners, people driving change and entrepreneurs, being one himself. In 2011 ASX-listed STW Group acquired Oxygen Learning, the business Marcus co-founded in 1999 where his clients included leaders from ASX200 and other top-tier organisations across financial services, telco, heavy industry, FMCG, pharma and technology.  @marcusjcrow


Angela Vithoulkas has been a café owner for 27 years and runs the award-winning Vivo Café in Sydney’s city centre.
The GFC not only saw a big slump in her turnover but motioned a shift in the way people work, simply because so many lost permanent jobs and had to adapt. Email and internet had already made the workplace mobile, but more and more people began to use cafes as a de facto office or “coffice”. So, Angela picked up on this trend and reinvented her business as a hub for people that started-up small businesses or became independently employed.
Taking the concept even further, the former Telstra Businesswoman of the Year launched the first global online radio station based inside a café in early 2013. Eagle Waves Radio brings together the best of what business people and entrepreneurs want from their working day: a dose of topical, relevant information in a buzzy, creative environment.
In September 2012, Angela was elected as a councillor of the City of Sydney where she is an active voice for small business.  @AngelaVIVO


Bernie Brookes is the CEO responsible for the transformation of department store Myer’s from bricks and mortar to becoming one of Australia’s top online retailers.
Modelled on evidence from the UK and US, his theory is that online retailing will become dominated by the established names with national store footprints who can provide consumers with the “omni-channel” convenience of a bricks and clicks model.
He came to Myer in 2006 from grocery giant Woolworths and has a 34 year history within the retail industry in local and international roles in India and China across buying, IT, marketing and operations. He was the chief architect behind Woolworths Project Refresh. He has held various roles in a number of retail associations and community organisations, has received many industry awards and is the Australian representative judge of the World Retail Awards.  @Myismystore


General Peter Cosgrove AC MC, was in 1999, thrust into the full glare of the nation′s spotlight following his appointment as Commander of the International Forces in East Timor (INTERFET).
Always in his slouch hat, he was a reassuring figure and we watched with pride the professionalism and concern of our peacekeeping forces who under his direction helped lay the foundations of a new nation.
In his subsequent rise to Chief of the Army and then, in July 2002, to Chief of the Defence Force, the General cemented his reputation as a modern-day warrior chieftain as he displayed those characteristics we value most as Australians – strength, determination, intelligence, compassion and humour.
His autobiography My Story was published in 2006. On 28 January 2014 General Peter Cosgrove was named the next Governor-General of Australia by Prime Minister, Tony Abbott.


Peter FitzSimons AM is a former Wallaby rugby international, acclaimed author, sports and current affairs journalist, broadcaster and raconteur.
He writes weekly columns for the Sydney Morning Herald and Sun Herald newspapers and is a correspondent for London’s Daily Telegraph. Writing is his passion and he has penned over 20 books – his latest release is a biography of Ned Kelly. In 2001, 2004 and 2006 he was Australia’s biggest selling non-fiction author. 
Over the past two decades he has interviewed some of the world’s most famous figures including former-US President George Bush, Mother Theresa, Sir Edmund Hillary, actress Jodie Foster, football great Diego Maradona and every Australian Prime Minister from Gough Whitlam through to Kevin Rudd.
He was acknowledged in the 2011 Queen’s Birthday Honours List for service to literature as a biographer; sports journalist and commentator; and to the community through contributions to conservation, disability care, social welfare and sporting organisations. He is the Patron of Footpath Library that provides homeless people with access to books.  @Peter_Fitz

Be sure to click here and Register and enter the promo code “REFERRON” at the Payout counter to receive a 10% discount off the standard ticket price of $325 – all proceeds to go to ROTARY.

Posted on February 17, 2014

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