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The role of social media in personal branding

Some great advice by Mary Henderson 

Did you know that the average employee has ten times as many followers as their company on social media?

She shares with us 5 gems 

1. Knowing Your Own Goals

What is the exact goal that you are looking to achieve? Is it to be the authority in your industry in one area of expertise? Stand out from the competition? Make sales? Increase profits? Who is your target market? 

The sooner you have set an actionable goal, the easier it becomes to shape your strategies accordingly. 

Choosing the right social media platform is also crucial. 

Those looking for wider levels of engagement will typically choose Twitter and/or Facebook. Companies that specialize in images gravitate to Instagram. Companies that solve complex problems will gravitate towards LinkedIn.

2. Defining Your Special Traits

In other words: what makes your company stand out from the crowd? What do you stand for and why do people need to recognise you? When you are creating social media profiles for yourself, you need to be sure to include all special skills and areas of interest. This allows you to appear in far more search results than they would have otherwise.

3. Use Multiple Channels

There’s nothing wrong with creating a certain sense of ubiquity. The best way to reach a target audience is by making sure that you are always in front of their faces. In addition to having accounts on all of the major social media hubs, a YouTube channel and a personal blog are great ways to maximise your personal branding.

4. Remain Consistent 

Personal branding is all about establishing a consistent voice. A business that is looking to get the most out of their social media presence from a personal branding standpoint will want to make sure that they remain consistent across all platforms. Even something as simple as your colour scheme should remain the same on each platform. 

5. Share Quality Content

At day’s end, it will not matter if you have a snazzy social media presence. In order to stay relevant in the eyes of major search engines like Google, quality content needs to be shared on a regular basis. This will drive your business’ engagement levels because readers are far more likely to share quality content with friends and loved ones who are also potentially interested in your goods and services. Sharing content from other reputable sources within your industry is also recommended. 

If you want to explore your Personal Brand further, download Mary’s FREE workbook and receive the supporting training videos directly into your inbox everyday, for the next 7 days and let’s do this together. http://maryhendersoncoaching.clickfunnels.com/optin23504190

Posted on March 10, 2019

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