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The wine industry is being disrupted during this crisis – could be a good thing

Digital Wine Ventures (ASX:DW8) CEO Dean Taylor (named one of the 50 Stars of Wine and TOP 50 People in Ecommerce) expects to raise up to A$6.15m to disrupt Australia’s $5.3 billion wholesale liquor market which is currently serviced via distributors who charge on average between 35 and 50% of the wholesale price. 

The current Disruption to markets seems to be an ideal time launch the Direct-to-Trade Marketplace and expansion of its Smart Logistics Solution.

This Marketplace will allow restaurants, hotels, bars and bottle shops to support wine producers by purchasing directly from them via a farm-to-table inspired ordering solution.

The Marketplace is a simple, cost-effective and highly scalable platform to reach and transact with thousands of trade buyers.

Wineries can easily pivot to online sales during cellar-door closures, with wineries coming onboard  including Henschke, Jim Barry (James Halliday’s Winery of the Year 2020), Brokenwood, Josef Chromy, Peter Lehmann, Primo Estate, Delatite Wines, Mollydooker and Casella Family Brands.

The volume of cases processed through the cloud-based platform over the last three months doubled as Australians took advantage of online ordering to purchase from their favourite wineries as an alternative to visiting retail outlets and shopping centres.

Posted on August 16, 2020

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