What is Innovation

I was researching innovation….. and this is a standard definition

“The design, invention, development, and/or implementation of new or altered products, services, process, systems, organisational structures, or business models for the purpose of creating new value for customers and financial returns for the firm” – US Dept of Commerce.

What does it mean…. my interpretation

“The creation of new shit to add value to customers for financial returns”

Easy

why do people make things so difficult!!

Posted on May 19, 2013