Creativity is the process of bringing something new into being.

Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. 

Creativity is the ability to tap into your or your teams ‘inner’ pool of resources – knowledge, insight, information, inspiration and all the fragments populating our minds –  and to combine them in extraordinary new ways.

Creativity requires passion and commitment. You need to be able to take risks and progress through discomfort and failure  to get to the finish line.