Scaling New Heights – A Review
“Upon first leafing through Craig Saphin’s Scaling New Heights book, its structure meets well any CEO/CFO’s need to obtain expert business assistance — fast. Simply pop onto the table of contents. Short and referenced topics are there, as easy to spot as the author’s Expert Opinions and Sources. Quick and wise info any time.
After all, we often feel there is little time to read. Author Saphin’s Pillars are succinct and pertinent: Business Foundations, Sales Strategy, People and Culture Strategy, Strategic Marketing, Operational Excellence. These sections strategically divide this important business book into the smart best-practices. Topics lead readers to gradually plan and evolve anew any company. The 5 Pillars become fundamental resources with sub-divided chapters, only 4-5 pages long and mapped in concise a format of “Executive Topic Summary, Content, and Actions Lists.”
Mr. Saphin’s penchant for enumerating key practices frames each mini-chapter into an essential guide for revamping or simply refining a company—especially in this wildly changing world. And the minimalist illustrations, by Colleen O’Reilly, energize the book with Ms. O’Reilly’s edgy sketching style. Scaling New Heights is a vital survival kit for any business founder/owner leader in our post-C-19 global commerce arena.
As you review this book, know that you are a conscious evolutionist*. You are a leader who is a curious, life-long learner. You manage business growth consciously. Bravo. Evolving businesses self-improve, grow, and stay in business long-term – on purpose.
Own your next business improvement plan. Grab Scaling New Heights in both e-book and paperback, so you may reference it anytime and anywhere. Boost your next business operation into a higher practice of excellence.”
*Refer to: Barbara Marx Hubbard’s “Conscious Evolution” books.
Book Review by Linda Lee Ratto, Ed.M., Author, 15 books